JAMES BLUNT'S PIRELLI POSER

But it seems You’re Beautiful star James, 35, is not just a voyeur, insisting he’d be happy to pose in the altogether if the opportunity arose.

“I’d consider it – why not?” said the diminutive singer before qualifying any future exhibitionism by adding, “I don’t know if it would be very impressive, though.”

And as the debate raged on around Kate Moss’s comment that “nothing tastes as good as skinny feels” – it makes a change from “a moment on the lips, a lifetime on the hips”, at least – Eva Herzigova told us she had no mantra to ward off calories.

“I’ve never felt under pressure to look thin,” said the 36-year-old. “I just eat healthily and that works for me.”

May we recommend our own dieting incantation, Eva: there’s always room for pudding.