DANNII MINOGUE STEPS OUT OF CHERYL COLE'S SHADOW AS NEW M&S MODEL
Dannii Minogue has been named the new face of M&S
By Nicola McCafferty for Express.co.uk
DANNII Minogue has taken a further step out of her fellow X Factor judge Cheryl Cole's shadow by emerging as the new face of Marks & Spencer.
Dannii Minogue, who is expecting her first child with partner Kris Smith in July, has been named as the latest in a line of wholesome celebrities to model for high-street giant M&S.
Tweeting her excitement to followers, she gushed: "I'm a very happy M&S girl :)"
The 38-year-old is currently on location in South Africa shooting the spring campaign, which launches in March.
She went on: "On the beach shooting [M&S'] spring campaign... Just sand and sun!"
"Morning report from Cape Town 25 degrees already! :-)))))))))))))))))"
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M&S: Dannii Minogue will join the likes of Myleene Klass, Noemie Lenoir & Twiggy
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The brunette beauty joins the infamous M&S ranks alongside Twiggy, Erin O'Connor, Noemie Lenoir and Myleene Klass, who appear in regular advertisements for the department store.
Also included in the new campaign are model Ana Beatriz Barros, singer V V Brown and Capital FM DJ Lisa Snowdon - a new line-up which hopes to bring a fresh, edgier look to their fashion range.
Twiggy will also feature in the Spring ads - her fifth year modelling for M&S.
Ana Beatriz Barros is the Brazilian supermodel first discovered in Rio
de Janeiro in her mid teens by top international agency Next
Management and who immediately caught the eye of top photographer Mario
Testino.
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I'm a very happy M&S girl
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V V Brown has had huge success with her debut album Travelling like
the Light in 2009. With a unique personal style, she has been embraced
by both the music and fashion elite alike.
An M&S spokesman said Myleene Klass will remain a key member of the M&S family, but will be is working
on different projects including M&S Money and M&S
Online TV.
Since announcing her pregnancy, Dannii's career seems to have sky-rocketed; with 2010 set to see her release an autobiography and reportedly feature in a six-part reality show.
She is also launching her own fashion collection with Tabitha Somerset Webb and tweeted to fans: "I'm so excited.
"Having the best day. Today I'm selling my new collection of dresses - pinching myself that the dream has come true!"
Until now, her judging stint on X Factor has been largely over-shadowed by Cheryl Cole, who joined the panel after Sharon Osbourne quit.
But this year could be the one for the former singer, who is bound to get even more recognition with her work for M&S.
The retailer is famous for choosing squeaky-clean celebrities to model their latest ranges - a factor which will be a huge compliment to the star.
