Baron Cohen was Oscar bosses' first choice to host

Outrageous funnyman SACHA BARON COHEN was first-time Oscars producers BILL MECHANIC and ADAM SHANKMAN's first choice to host the 2010 Academy Awards.

The movie moguls eventually agreed that Steve Martin and Alec Baldwin should co-host the big night, but only after Academy bosses laughed off the idea of the Brit comedian's characters Borat, Ali G and Bruno showing up onstage at the Oscars.

Shankman reveals, "The Academy swatted it (idea) down. They thought it was too big of a wild card."

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