MAKEOVER: MISS NAKED BEAUTY, 8PM, C4

Thousands of hopefuls will be whittled down to just 12 lucky finalists as they set off on a personal journey to explore their ideas of beauty and confidence.

One will eventually be chosen as an ambassador for beauty who embodies the sex appeal, personality, brains and true natural attributes of a modern-day Eve.

Wan and his team of experts, including singer/stylist Mica Paris, journalist Kate Flett and founder of Loaded magazine James Brown, will scour the length and breadth of the country for a woman who is beautiful inside and out.

The competition kicks off in Blackpool, Lancashire, where the first round is the bikini challenge. Mentoring and guiding them over the next six weeks is Myleene Klass.