CAMERON MORE TRUSTED THAN PM - POLL

Of the remaining two-thirds, more said they trusted Tory leader David Cameron to keep his word (21%) than Prime Minister Gordon Brown (12%).

The Queen was voted the most trusted person in the public eye by respondents in the YouGov survey.

The poll of more than 2,000 people was commissioned by specialist insurer Hiscox to examine national feeling around the issue of trust in the wake of the recession.

Although 79% of Britons stated they valued people who kept promises, the poll revealed 44% admitted breaking their word in the office.

More than half (60%) expected those around them to break their word, with bosses expected to be the most likely candidates (19%) to do so. However, 44% felt it was unthinkable not to keep to their word when it came to family.

In their attitudes to public figures, 75% stated they cared about celebrities they trusted remaining true to their word.

Those surveyed were given lists of high-profile people from which they selected the three individuals they most trusted to keep their word.

In the Royal section, the Queen came out on top, with 53%, followed by the Prince of Wales (31%) and the Princess Royal (27%).

Sir Trevor McDonald led the list of news readers with 41%, while Bob Geldof ranked highest among musicians (26%). For sport, Gary Lineker secured 21% ahead of David Beckham (18%).