BBC bid to halt Twitter twits
BBC staff are being given their own Twitter guide to stop making fools of themselves online.
The broadcaster is desperate to avoid any gaffes, especially in the wake of the Jimmy Savile scandal.
Now all staff are to receive a briefing on the use of social media.
Chris Hamilton, social media editor at BBC News, said yesterday: “Twitter is an amazing resource for the BBC, but you have to remember that what you tweet personally connects you to the BBC whatever department you’re in.”
You have to remember that what you tweet personally connects you to the BBC whatever department you’re in
Olympic silver gymnast Louis Smith accidentally gave away the Strictly Come Dancing elimination result in a tweet offering commiserations to ousted Sid Owen.
He had forgotten the 24-hour delay between recording and transmission.
The BBC has hired former Breakfast star Sue Llewellyn, now a consultant, to advise on social media. She said there was one simple rule on Twitter: “If you mess up, fess up.”