Martin Lewis slams eyewatering England kit price - 'We're in a cost of living crisis!'

Martin Lewis has slammed the eye-watering price of the new England football kit while the country is engulfed in a cost of living crisis. The Money Saving Expert chief pointed out that the ‘Dri Fit’ version of the shirt costs a whopping £125.

Nike have caused controversy by changing the colour scheme of the St. George’s Cross on the collar of the shirt. The cross, the national flag of England, is generally depicted as red on a white background.

On the neck of the shirt, the cross instead adopts a navy blue, light blue and pink colour scheme. Figures across the political spectrum have called on Nike to change the colours back to the traditional red and white.

However, Lewis has pointed out that the true controversy is the price of the kit. The financial journalist tweeted on Friday morning: ”PS never mind the fact the new English football kits shirts cost £125 (£85 for the lesser 'stadium version') amidst a cost of living crisis!”

Fans have been forced to fork out a huge £125 for the ‘Dri Fit’ version that will be donned by England’s players at this summer’s European Championship. Nike say that the technology is designed to enhance performance by keeping players “dry and cool with breathable, lightweight fabric”.

The children’s version of the shirt has been priced at £119.99. Parents with two children will be forced to fork out nearly £240.

A cheaper shirt, which does not feature the ‘Dri Fit’ technology, has also been put on sale but will still set supporters back £85 for the adult version, with the children’s one listed at £64.99. It comes at a time when hard-working fans are feeling the effects of rising living costs.